The nine families of Essential Haircare each meet a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care. Essential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.

The products in each family contain an active ingredient from the Slow Food Foundation centre for Biodiversity. Each family’s ingredient has its own story, face and name from those who cultivated them with personal care and dedication. The Centres are maintained by producers who work to preserve and maintain traditional products that are at risk of extinction, with the aim of protecting unique plant species, local traditions and craftsmanship.

Essential Haircare is made with high percentages of naturally-derived and biodegradable ingredients — minimizing environmental impact while boosting sustainability and performance. Sulfate and paraben-free, the gentle formulas of each family meet the needs of different hair types, while offering an immediate cosmetic treatment.

Essential Haircare products are made using the smallest amount of food-grade plastic, which can be easily upcycled into pots for small plants. The packaging is manufactured using only energy from renewable sources; any carbon dioxide emissions generated are offset by funding the creation of reforestation projects.